Advertising

Commentary
6:56 pm
Thu March 8, 2012

Newspapers are Hard to do Business With

I know why newspapers are in trouble. Sure, there’s been a flood of competitive media. Especially the Internet. And fewer people today want a whole lot more than headlines. And only we older people, apparently, appreciate a hands-on newspaper experience. 

Read more
Commentary
1:05 pm
Thu January 12, 2012

Television Increasing Its Share of Ad Dollars

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.
Justin Willingham WKNO-FM

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.

How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?

The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it’s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.

Read more
Commentary
9:20 am
Sat January 7, 2012

Too Many Conditions Can Spoil the Offer

If an offer is too good without all the conditions, it’s a lousy offer.
David Smith fotolia.com

Almost all retailers constantly are trying to think up ways to get more people into their stores. And it gets harder and harder to come up with new ploys.

But occasionally they come up with an offer so good that it scares them. So the retailer starts adding conditions to make the offer less costly to the store.

Listen to this offer from Staples: a coupon worth twenty dollars off an in-store purchase of twenty dollars or more. One day only at the Memphis store only.  

Read more
Commentary
7:15 am
Wed December 21, 2011

The Threat of More Information

Pity the Poor Bank?
David Gilder fotolia.com

Who ever thought he’d live to say, “Pity the poor bank.”

But, goodness, everybody’s after banks today. The president. Congress. Wall Street. Even the Wall Street Journal. Banks are today’s whipping boy.

Well I know a lot of bankers who are good guys, but, lordy, it’s hard to like a bank. It’s stuff like this. One day recently comes this letter from Chase Bank. I guess because one of my credit cards is a Chase Bank card. Right off the bat, the letter asks me to respond to update my preference for receiving offers by mail from Chase.

Read more

Pages