Advertising

Commentary
7:50 am
Wed October 3, 2012

Avis Quits Trying

My Space?
goodluz fotolia.com

The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity. 

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Commentary
7:50 am
Wed September 5, 2012

Ivory Gets Another Little Slap

My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.” 

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Commentary
8:08 am
Wed August 8, 2012

Did Gillette Flinch?

auremar fotolia.com

The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a billion dollars a year.

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Commentary
7:40 am
Wed July 4, 2012

Does Education Really Need the Dough?

Marketing is my beat. Not education.

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Commentary
7:35 am
Wed June 6, 2012

Too Many Changes At Once Seldom Works

“Change” is a powerful word. 

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