Advertising

Commentary
8:08 am
Wed August 8, 2012

Did Gillette Flinch?

auremar fotolia.com

The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a billion dollars a year.

Read more
Commentary
7:40 am
Wed July 4, 2012

Does Education Really Need the Dough?

Marketing is my beat. Not education.

Read more
Commentary
7:35 am
Wed June 6, 2012

Too Many Changes At Once Seldom Works

“Change” is a powerful word. 

Read more
Commentary
8:47 am
Wed April 18, 2012

Timing May Determine Brilliance

The Sears Crosstown Building on Cleveland in Memphis in 1927.
Photo from The Memphis Public Library

If Wall Street had a big scoreboard showing the individual performance of corporate CEOs, you’d probably find that about eighty percent of them fell pretty much in the middle.

Read more
Commentary
1:01 pm
Wed March 14, 2012

If It's Important, Just Say It!

A JC Penney retail store.

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.

Read more

Pages