Airline

Commentary
7:36 am
Wed March 27, 2013

American Airlines Looks The Part

American Airlines' Redesign
Credit Justin14 / Creative Commons Attribution-Share Alike

Despite all its problems in recent years, including bankruptcy, American Airlines has retained a certain aura. Consider every other airline brand in the world and tell me you could pick one better than American Airlines.

Then look at the graphics on airplanes of all the world’s airlines. Find one cleaner, more professional-looking than American. That silver airplane with classic Helvetica type. 

When I began flying for business in the ‘Sixties American was dominant. No competitor in the U.S. compared with American service.

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