Barbasol

Commentary
7:36 am
Wed May 29, 2013

He-Man Advertising For He-Men

Credit addImage / fotolia.com

It’s amazing how little substance there is in most brand advertising today. The vast majority of product campaigns all seem to be pretty photography and fluff.

Brand awareness obviously is the objective. But in most campaigns you have to ask the question, “awareness of what?”

Barbasol, a shaving product that came out almost a hundred years ago, aired a campaign this year that showed some substance.

Read more