Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?
When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography.
And that doesn’t scratch the surface.
But I believe the most extraordinary marketing successes have been achieved for two products that are centuries old: drinking water and music.