Bottled Water

Commentary
7:30 am
Wed July 9, 2014

To Sip, Or To Suck: That Is The Question

Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


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Commentary
7:36 am
Wed April 3, 2013

Water And Music Top The Sales Charts

H20 Tunes
Justin Willingham WKNO-FM

When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography. 

And that doesn’t scratch the surface.

But I believe the most extraordinary marketing successes have been achieved for two products that are centuries old: drinking water and music.

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