Bottled Water

Commentary
7:40 am
Wed April 10, 2013

To Sip, Or To Suck: That Is The Question

Soda straws have been with us for a hundred-and-twenty-five years. The first patent was issued in Eighteen-Eighty-Eight. And you used to get one at soda fountains for fountain Cokes and milk shakes.

How is it that all of a sudden, even in nice restaurants, a glass of ice-water comes with a soda straw stuck in it? I don’t ask for a straw. Yet, every cold beverage arrives with a soda straw. Why is this?

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Commentary
7:36 am
Wed April 3, 2013

Water And Music Top The Sales Charts

H20 Tunes
Justin Willingham WKNO-FM

When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography. 

And that doesn’t scratch the surface.

But I believe the most extraordinary marketing successes have been achieved for two products that are centuries old: drinking water and music.

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