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As adults, we realize how different our world is today from that of our parents. And theirs from their parents. And there’s nothing like generational…
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I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent…
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If you need one more sliver of evidence of the value of brand equity, consider Firestone. A story recently announced the kickoff of its new advertising…
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The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity. Now a new CMO at…
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“Change” is a powerful word. To people on top, change is scary. On the bottom, change is always welcome.Experts claim that how executives manage change is…