business

COMMENTARY
6:31 am
Wed February 4, 2015

Get to the Point!

Get to the point in your direct-mail advertising!
Credit Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


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COMMENTARY
7:30 am
Wed June 25, 2014

Write Like People Actually Talk

Write Like People Talk, Not How You Think Writing Should Sound.
Credit witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


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COMMENTARY
7:32 am
Wed June 11, 2014

All is not Just a Matter of Opinion

It is often better to listen and learn, rather than shout your own opinions.
Credit ra2 studio / fotolia.com

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 


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COMMENTARY
8:35 am
Wed May 14, 2014

For Every Action, Reactions

Credit Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.


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COMMENTARY
7:30 am
Wed January 22, 2014

It's All About Easy, Easier, Easiest

Credit @madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

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