business

COMMENTARY
8:49 am
Wed September 18, 2013

Front-Line Managers Make The Difference

Marketing Consultant John Malmo
Credit Archer>Malmo

A wise marketing professor once said that when things go wrong, more often than not, it isn’t because the strategy was bad; it was because the strategy was executed poorly, or, not at all. In other words, nobody made it happen.

William Bonoma at the Harvard School of Business likened it to war. He said, in effect, without a competent, hard-charging sergeant to drive the squad up the hill, no strategy would work.

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Commentary
7:43 am
Wed April 24, 2013

If You Can't Finish, Don't Start

Little boys growing up in the ‘Thirties were taught not to start something that they couldn’t finish. Initially, that meant don’t punch somebody bigger than you in the nose.

It’s a wonderful warning to keep in your head throughout your career. Because a starter who can’t finish loses credibility. Socially. Athletically. In government and business.

Great ideas that don’t materialize have little value. From track to golf, and in every business career, it’s not how you start. It’s how you finish. 

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Commentary
8:15 am
Wed December 26, 2012

Taking Care Of Business

Credit Christos Georghiou / fotolia.com

An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about the details and concentrate on the “big picture.”

Yet, little matters more than the details, because it is the details that determine the quality of the execution, and most great strategies or plans fail, not because they were bad, but because they were executed poorly. Billions in a retail chain with check-out clerks who don't even look at the customer.

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Commentary
7:42 am
Wed August 15, 2012

Business "Chiefs" Abound

iStock via INC Magazine

Business titles have always been a fascinating topic. They’ve changed dramatically in the last fifty years. 

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Commentary
11:00 am
Wed August 1, 2012

Ready, Aim, Shoot!

John Malmo

It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution. 

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