Comcast

COMMENTARY
7:30 am
Wed July 23, 2014

The Value of a Customer

What value do you place on retaining customers?

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 


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COMMENTARY
8:33 am
Wed March 26, 2014

The Devil's in the Word Carpentry

Marketing consultant John Malmo
Credit Archer>Malmo

Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.


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