Commentary

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There's no shame in supplementing a Thanksgiving dinner with delicious side dishes (and even main courses) cooked by the professionals. Commercial Appeal food writer Jennifer Biggs suggests some of her favorite places to get a guilt-free Thanksgiving feast.

Each year, Jennifer Biggs keeps an updated list of restaurants and kitchens that either offer Thanksgiving dishes for sale in advance, or are open on the big day. 

Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


Give Me a Good Slogan

Sep 17, 2014
Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


Don't Educate: Sell!

Aug 6, 2014
stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


The Value of a Customer

Jul 23, 2014

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 


Reimer - Pixelvario / fotolia.com

Is college really useful if it only prepares students for their first job, when most of today's students today will have multiple jobs in their lifetimes.


Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


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