Commentary

Steve Morvay / fotolia.com

There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly. 


Christopher Blank

The Beale Street Music Festival's 2015 line up is top-heavy with younger, hotter acts, says music writer Bob Mehr.

Commercial Appeal music writer Bob Mehr says the way festivals book their bands is changing, leading to stronger lineups on the circuit. 

Click here for a full roster of this year's Memphis in May Beale Street Music Fest.

Get to the Point!

Feb 4, 2015
Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


Today on WKNO’s Culture Desk, we celebrate the 80th birthday of Elvis Presley, born in a shotgun house in Tupelo, Miss. He would later become the best-selling solo artist in the history of recorded music.

Though the first generation of Elvis fans are well into their 60s and 70s, Elvis' popularity on the Internet is remarkably stable, consistently hovering above many young artists with huge national exposure. 

Wikimedia Commons

There's no shame in supplementing a Thanksgiving dinner with delicious side dishes (and even main courses) cooked by the professionals. Commercial Appeal food writer Jennifer Biggs suggests some of her favorite places to get a guilt-free Thanksgiving feast.

Each year, Jennifer Biggs keeps an updated list of restaurants and kitchens that either offer Thanksgiving dishes for sale in advance, or are open on the big day. 

Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


Give Me a Good Slogan

Sep 17, 2014
Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


Don't Educate: Sell!

Aug 6, 2014
stefanocapra / fotolia.com

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.


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