Commentary

Archer>Malmo

Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.


Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


kolett / fotolia.com

Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?


Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


RFPs Are a Broken Crutch

Feb 26, 2014

While "Requests for Proposals" can be a useful tool for some,  they are bad for choosing advertising agencies.


Rest in Peace, JCP

Feb 19, 2014
JC Penney / WikiMedia Commons

J.C. Penney has been struggling to rebrand.  After replacing the CEO, they have reverted to their former retail image.


Andrey Kiselev / fotolia.com

Who's the classic example of an innovative company that develops new products the right way? Fisher-Price


@madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

HGTV

HGTV began as a TV network. It now spans a spectrum of industries: multimedia, television, paint, internet, furniture, electronics, and more. 


Campbell Clinic / http://www.campbellclinic.com/

First comes marketing, then comes advertising: they are not the same.


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