Commentary

Spilt Milk Advertising

Apr 16, 2014

If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.


CoolCaesar / WikiMedia Commons

At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.


Commercial Appeal

Newspaper columnist Wendi Thomas explores the growing economic gap in Memphis in a new series of articles for the Commercial Appeal. 

Archer>Malmo

Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.


Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


kolett / fotolia.com

Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?


Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


RFPs Are a Broken Crutch

Feb 26, 2014

While "Requests for Proposals" can be a useful tool for some,  they are bad for choosing advertising agencies.


Rest in Peace, JCP

Feb 19, 2014
JC Penney / WikiMedia Commons

J.C. Penney has been struggling to rebrand.  After replacing the CEO, they have reverted to their former retail image.


Andrey Kiselev / fotolia.com

Who's the classic example of an innovative company that develops new products the right way? Fisher-Price


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