Commentary

Memphis, TN –

During the summer of 1904, Mayor J.J. Williams worked to suppress gambling and all forms of vice in the city. Going beyond what concerned citizens probably wanted, the mayor called on women's society groups to put a halt to all card games where a prize or cash was awarded to the winner. Memphis society suddenly found itself home and free on Bridge night.

Memphis, TN –

Car Sharing is a twist that rents cars by the hour - cheap. With a small yearly fee, you pay hourly rates for gas, insurance, and an allotment of free miles. People use the service to get groceries, move, transport people -- instead of paying for a full day's rental or owning a car. It's an excellent example of re-configuring how you provide a service, and how people pay for it, as a major source of marketing innovation.

Memphis, TN –

Memphis, TN –

Is it better to be first, or to be right? Companies and individuals rushing to be first often don't get it right, leaving whatever new market they have wide open for competitors to make improvements. Opportunities come from changes in products, customers, competition, technology, etc. Embrace change in business, and you'll be more likely to get it right more often, and that's more important than being first.

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