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Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t…
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I was a year old in 1934 when the Federal Communications Commission was created.Sixteen years old when the first television set came into our house. I'll…
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Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.How can…