Commercials

Commentary
9:08 am
Wed October 24, 2012

It's Almost Never Funny

Auremar fotolia.com

Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t get it. 

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Commentary
7:30 am
Wed June 13, 2012

Over Sixty Years to Muzzle the Screamers

The good ole days of television.
Jim Mills fotolia.com

I was a year old in 1934 when the Federal Communications Commission was created.

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Commentary
1:05 pm
Thu January 12, 2012

Television Increasing Its Share of Ad Dollars

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.
Justin Willingham WKNO-FM

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.

How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?

The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it’s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.

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