Direct Mail

Get to the Point!

Feb 4, 2015
Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


David Gilder / fotolia.com

Who ever thought he’d live to say, “Pity the poor bank.”

But, goodness, everybody’s after banks today. The president. Congress. Wall Street. Even the Wall Street Journal. Banks are today’s whipping boy.

Well I know a lot of bankers who are good guys, but, lordy, it’s hard to like a bank. It’s stuff like this. One day recently comes this letter from Chase Bank. I guess because one of my credit cards is a Chase Bank card. Right off the bat, the letter asks me to respond to update my preference for receiving offers by mail from Chase.