Direct Mail

COMMENTARY
6:31 am
Wed February 4, 2015

Get to the Point!

Get to the point in your direct-mail advertising!
Credit Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


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Commentary
7:15 am
Wed December 21, 2011

The Threat of More Information

Pity the Poor Bank?
David Gilder fotolia.com

Who ever thought he’d live to say, “Pity the poor bank.”

But, goodness, everybody’s after banks today. The president. Congress. Wall Street. Even the Wall Street Journal. Banks are today’s whipping boy.

Well I know a lot of bankers who are good guys, but, lordy, it’s hard to like a bank. It’s stuff like this. One day recently comes this letter from Chase Bank. I guess because one of my credit cards is a Chase Bank card. Right off the bat, the letter asks me to respond to update my preference for receiving offers by mail from Chase.

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