FedEx

Commentary
7:37 am
Wed May 8, 2013

Rebranding Is Tougher Than Branding

Marketing Consultant John Malmo
Credit http://askmalmo.com / Archer>Malmo

Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is RE-branding.

Building a brand from scratch is very hard. Not for quitters. But at least you’re trying to reach open minds. As in, Now there’s a place to buy tacos, and it’s called Taco Bell. But if you add hamburgers and re-brand as, say, Taco & Burger Bell, people probably will never quit saying Taco Bell.

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Behind the Headlines
5:04 pm
Fri March 22, 2013

Radio Roundtable: America's Aerotropolis - The Future Of The Memphis International Airport

The Lobby of the Memphis International Airport in 1973.
Credit Ed Uthman - Houston, TX - Creative Commons Attribution / Wikipedia / http://www.flickr.com/photos/euthman/2097751874/ Memphis International Airport

This week on the Behind the Headlines Radio Roundtable, the future of the Memphis International Airport, including discussion on being a hub, Delta, Southwest, FedEx, and the the concept of Memphis as "America's Aerotropolis.”

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Mid-South News
10:04 pm
Wed October 10, 2012

Cutbacks At FedEx Express Part Of A Larger Trend

FedEX

FedEx announced plans to increase profits by $1.7 billion a year at a two-day meeting for investors this week. Most of that increase will come from cuts to the company’s oldest and largest division—FedEx Express.

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Mid-South News
12:47 am
Wed October 10, 2012

After Cuts To Express, FedEx Hopes To Gain $1.7 Billion A Year

FedEx Express planes.
FedEx

FedEx Founder Fred Smith will cut costs at his flagship Express division. Smith made his announcement at a dinner at the Hilton Memphis where investors ate barbeque and banana pudding, then Smith stood up and told them his goal is to increase profits by $1.7 billion a year.

Smith will offer thousands of Express employees voluntary buyouts, close facilities, and increase automation.

“We are revamping the FedEx Express cost-structure through a combination of cost-reductions, efficiency improvements, and service repositioning,” Smith said.

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Mid-South News
5:00 am
Tue October 9, 2012

FedEx To Announce Cutbacks At Express

FedEx

FedEx Founder Fred Smith is expected to announce cutbacks to his flagship Express division at a dinner for investors tonight.

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