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J.C. Penney has been struggling to rebrand. After replacing the CEO, they have reverted to their former retail image.You’ve heard and read enough about…
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“Change” is a powerful word. To people on top, change is scary. On the bottom, change is always welcome.Experts claim that how executives manage change is…
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The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see…