John Malmo

Commentary
5:52 pm
Wed October 17, 2012

Cultural Change Changes Markets

I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent story in the New York Times took things up another notch. 

Read more
Commentary
8:30 am
Wed May 23, 2012

Menu, Menu...Menu!

CandyBoxImages - Fotolio.com

My wife got a five-dollar restaurant coupon, and in our house five-buck restaurant coupons get used.

Read more
Commentary
10:12 am
Wed February 22, 2012

Customers are Easier to Keep than Get

One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers. 

Read more
Commentary
9:20 am
Sat January 7, 2012

Too Many Conditions Can Spoil the Offer

If an offer is too good without all the conditions, it’s a lousy offer.
David Smith fotolia.com

Almost all retailers constantly are trying to think up ways to get more people into their stores. And it gets harder and harder to come up with new ploys.

But occasionally they come up with an offer so good that it scares them. So the retailer starts adding conditions to make the offer less costly to the store.

Listen to this offer from Staples: a coupon worth twenty dollars off an in-store purchase of twenty dollars or more. One day only at the Memphis store only.  

Read more
Commentary
7:30 am
Wed December 28, 2011

One Common Language

Should English be the official language of the United States?
Kevers fotolia.com

A booklet came recently entitled Comcast XFinity Customer Privacy Notice. It is forty-eight pages. That’s a lot of overkill about privacy, I thought. So I opened it. Twenty-two pages about privacy in English. Then twenty-six more pages of the same message in Spanish.

Read more

Pages