John Malmo

Commentary
7:15 am
Wed December 21, 2011

The Threat of More Information

Pity the Poor Bank?
David Gilder fotolia.com

Who ever thought he’d live to say, “Pity the poor bank.”

But, goodness, everybody’s after banks today. The president. Congress. Wall Street. Even the Wall Street Journal. Banks are today’s whipping boy.

Well I know a lot of bankers who are good guys, but, lordy, it’s hard to like a bank. It’s stuff like this. One day recently comes this letter from Chase Bank. I guess because one of my credit cards is a Chase Bank card. Right off the bat, the letter asks me to respond to update my preference for receiving offers by mail from Chase.

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Commentary
8:00 am
Wed December 14, 2011

Where is this Place Called 'Missing?'

Marketing Consultant John Malmo
John Malmo ArcherMalmo

When did we let the media hijack our language?

It must have been television newscasters - second only to sports radio in mangling the language - that one day decided that people no longer disappear.  They “go missing.”  Go missing?  How can that be?  To disappear is to cease to appear.  To vanish.  Isn’t that the case when somebody, uh . . . disappears?

Missing does indeed, mean absent, lost, not present.  So, to say that Charlie is missing is fine.  But to say Charlie has GONE missing or went missing?  How does that make sense?  

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Commentary
8:00 am
Wed December 7, 2011

It's Hard to Learn the Hard Stuff

Mr. Lightman fotolia.com

Most American school kids can read, at least to some degree.  But they’re lousy at math.

That’s no puzzle.  Math is a lot harder.  There’s no “about” or “roughly” in math.  There’s only one answer to every problem.

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Commentary
1:19 pm
Thu November 17, 2011

Duct Tape Needs No Advertising

When was the last time you saw an ad for duct tape?
Marty Haas fotolia.com

If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results.  For duct tape.  An industrial product.

Duct Tape was made first by Johnson and Johnson in nineteen-forty-two.  First use was to tape ammunition boxes during World War II because it was moisture-proof.   GIs also used it to repair guns, Jeeps, airplanes, almost everything.

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Commentary
6:00 am
Wed November 9, 2011

Advertising Works, Especially on Image

Rolls-Royce will try to attract younger, affluent drivers while retaining their strong appeal to well-heeled, older buyers.
EventImages21 fotolia.com

Rolls-Royce has hired its first advertising agency in America.  The task for the agency is to create a new, younger image for the car that is a cliché for wealthy, old men with chauffeurs.  

The company believes its appeal to well-heeled, older buyers remains strong, but Rolls-Royce wants to capture younger, affluent drivers as well.  Word is that the agency is likely to utilize a lot of live, promotional events, as opposed to traditional media advertising.

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