Malmo

Commentary
7:30 am
Wed July 9, 2014

To Sip, Or To Suck: That Is The Question

Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


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COMMENTARY
7:30 am
Wed April 16, 2014

Spilt Milk Advertising

If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.


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Commentary
7:36 am
Wed May 15, 2013

There's More To The Game Than The Name

Credit http://sofakingjuicyburger.com/

It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but none tops the new burger joint in Chattanooga.

Its name is Sofa - King - Juicy - Burger. If you say the name real fast, it only takes a couple times to figure out the intent of the owner. Despite, that is, the fact that he says there’s a large sofa in the joint.

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Commentary
7:36 am
Wed April 3, 2013

Water And Music Top The Sales Charts

H20 Tunes
Justin Willingham WKNO-FM

When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography. 

And that doesn’t scratch the surface.

But I believe the most extraordinary marketing successes have been achieved for two products that are centuries old: drinking water and music.

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Commentary
11:45 am
Wed February 13, 2013

Commitment Makes Every Job Better

Credit Redstark / fotolia.com

I was having lunch near my office downtown. The restaurant was almost full, and I was by myself, so I took a seat at the bar.

Even though it's a place I don't go often, I knew most of the other people at the bar, common among us downtowners. And they all knew the bartender, Mark.

Mark was an octopus, serving food and drink customers at the bar, which equaled several tables full of people. Service was good, but secondary, because every one of us was enjoying ourselves. It helped that it was Friday.

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