Malmo

COMMENTARY
6:31 am
Wed February 4, 2015

Get to the Point!

Get to the point in your direct-mail advertising!
Credit Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


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Commentary
7:30 am
Wed July 9, 2014

To Sip, Or To Suck: That Is The Question

Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?


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COMMENTARY
7:30 am
Wed April 16, 2014

Spilt Milk Advertising

If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one full of abstract concepts.


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Commentary
7:36 am
Wed May 15, 2013

There's More To The Game Than The Name

Credit http://sofakingjuicyburger.com/

It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but none tops the new burger joint in Chattanooga.

Its name is Sofa - King - Juicy - Burger. If you say the name real fast, it only takes a couple times to figure out the intent of the owner. Despite, that is, the fact that he says there’s a large sofa in the joint.

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Commentary
7:36 am
Wed April 3, 2013

Water And Music Top The Sales Charts

H20 Tunes
Justin Willingham WKNO-FM

When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography. 

And that doesn’t scratch the surface.

But I believe the most extraordinary marketing successes have been achieved for two products that are centuries old: drinking water and music.

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