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Great communicators speak in the simplest terms possible. Understanding is a product of clarity, and clarity comes from simplicity and the elimination of…
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A retail store or restaurant may have only one location or multiple locations, but without finding the right location, and without proper management, your…
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Don't spend money on direct-mail advertising unless there is a real deal that you're offering! None of us gets much snail mail any more. Especially…
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Would you like a straw with your beverage? Is it for flavor or because it seems more sanitary, or because you're just used to it?Soda straws have been…
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If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one…
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It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but…
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When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes.…
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I was having lunch near my office downtown. The restaurant was almost full, and I was by myself, so I took a seat at the bar.Even though it's a place I…
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An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about…
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Marketing is my beat. Not education.But USA Today reported recently that public schools are selling advertising because the public won’t support public…