Management

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True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you might think.

The genius chief marketing officer at Delta Airlines was the first to identify Delta’s customers as an asset two years ago. The result included new sales opportunities that have accounted for over $1.5 billion in new revenue.

You can go through a similar marketing process in your own behalf, and you begin the very same way.

iStock via INC Magazine

Business titles have always been a fascinating topic. They’ve changed dramatically in the last fifty years. 

Ben Chams / Fotolia.com

People say it’s mean to try to fix blame. Say it’s too negative. But if you don’t fix blame, there will be more blame to fix.