Management

Commentary
7:34 am
Wed February 27, 2013

First: Identify Your Personal Assets

Marketing Consultant John Malmo
Credit archer>malmo

True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you might think.

The genius chief marketing officer at Delta Airlines was the first to identify Delta’s customers as an asset two years ago. The result included new sales opportunities that have accounted for over $1.5 billion in new revenue.

You can go through a similar marketing process in your own behalf, and you begin the very same way.

Read more
Commentary
7:42 am
Wed August 15, 2012

Business "Chiefs" Abound

iStock via INC Magazine

Business titles have always been a fascinating topic. They’ve changed dramatically in the last fifty years. 

Read more
Commentary
7:00 am
Wed May 16, 2012

Oversight Means Fixing Blame

Ben Chams Fotolia.com

People say it’s mean to try to fix blame. Say it’s too negative. But if you don’t fix blame, there will be more blame to fix. 

Read more