Alex Kich /

Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?" 

blackday /

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 

milkovasa /

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. 

Get to the Point!

Feb 4, 2015
Paul Fleet /

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 

Christos Georghiou /

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.

Give Me a Good Slogan

Sep 17, 2014
Alexandar Iotzov /

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 

Krzysztof Siekielski /

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  

Don't Educate: Sell!

Aug 6, 2014
stefanocapra /

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right now.

The Value of a Customer

Jul 23, 2014

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer.