Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic.
Don't spend money on direct-mail advertising unless there is a real deal that you're offering!
Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.
Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure.
Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary?