Marketing

COMMENTARY
7:30 am
Wed July 23, 2014

The Value of a Customer

What value do you place on retaining customers?

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. 


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COMMENTARY
7:30 am
Wed June 25, 2014

Write Like People Actually Talk

Write Like People Talk, Not How You Think Writing Should Sound.
Credit witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


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COMMENTARY
7:33 am
Wed June 18, 2014

Branding Begins with Performance

Branding begins with solid presentations inside your business.
Credit Archer>Malmo

Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan. 

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COMMENTARY
7:32 am
Wed June 11, 2014

All is not Just a Matter of Opinion

It is often better to listen and learn, rather than shout your own opinions.
Credit ra2 studio / fotolia.com

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 


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COMMENTARY
8:35 am
Wed May 21, 2014

Storytellers Rule

To capture an audience, tell a story.
Credit Tomer Turjeman / fotolia.com

There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. 


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