Marketing

COMMENTARY
6:50 am
Mon March 2, 2015

Most Retailers Could Benefit by Re-Lighting and Re-Displaying Their Merchandise

By simply re-displaying and re-lighting merchandise, Hudson News shops in airports improved sales dramatically.
Credit blackday / fotolia.com

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 


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COMMENTARY
6:31 am
Wed February 4, 2015

Get to the Point!

Get to the point in your direct-mail advertising!
Credit Paul Fleet / fotolia.com

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! 


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COMMENTARY
7:35 am
Wed October 15, 2014

A Chief Marketing Officer Who Gets It

A Real C.M.O. knows to maximize assets to increase revenue.
Credit Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


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COMMENTARY
7:33 am
Wed September 17, 2014

Give Me a Good Slogan

A suffix is not a slogan. It's just bad marketing.
Credit Alexandar Iotzov / fotolia.com

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good slogan, that's for sure. 


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COMMENTARY
9:30 am
Wed September 10, 2014

Bonuses Became Blood Money

Marketing Consultant John Malmo
Credit archer>malmo

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? 


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