Marketing

COMMENTARY
7:30 am
Wed June 25, 2014

Write Like People Actually Talk

Write Like People Talk, Not How You Think Writing Should Sound.
Credit witthaya / fotolia.com

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. 


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COMMENTARY
7:33 am
Wed June 18, 2014

Branding Begins with Performance

Branding begins with solid presentations inside your business.
Credit Archer>Malmo

Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish, regardless of your advertising or your marketing plan. 

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COMMENTARY
7:32 am
Wed June 11, 2014

All is not Just a Matter of Opinion

It is often better to listen and learn, rather than shout your own opinions.
Credit ra2 studio / fotolia.com

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean you should automatically assume that your voice is equal to the voice of experience. 


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COMMENTARY
8:35 am
Wed May 21, 2014

Storytellers Rule

To capture an audience, tell a story.
Credit Tomer Turjeman / fotolia.com

There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. 


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COMMENTARY
8:35 am
Wed May 14, 2014

For Every Action, Reactions

Credit Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.


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