When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.
At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.
Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.
Promotions for events should be timely and up-to-date, especially in radio advertisements.
The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits.