Marketing

COMMENTARY
8:35 am
Wed May 14, 2014

For Every Action, Reactions

Credit Calvert Whiskey

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.


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COMMENTARY
12:39 pm
Thu April 10, 2014

When Innovation Ends, Brands End

A Radio Shack retail location.
Credit CoolCaesar / WikiMedia Commons

At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.


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COMMENTARY
8:33 am
Wed April 2, 2014

A Chief Marketing Officer Who Gets It

A Real C.M.O. knows to maximize assets to increase revenue.
Credit Christos Georghiou / fotolia.com

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.


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COMMENTARY
11:21 am
Thu March 20, 2014

Keep Event Advertising Timely

Make event advertising work for you, not against you!
Credit Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


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COMMENTARY
7:30 am
Wed March 5, 2014

Web Advertising Coming of Age

Credit Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


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