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Great communicators speak in the simplest terms possible. Understanding is a product of clarity, and clarity comes from simplicity and the elimination of…
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Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. Marketing…
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Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. Well…
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Don't spend money on direct-mail advertising unless there is a real deal that you're offering! None of us gets much snail mail any more. Especially…
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Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.In a never-ending quest to differentiate real marketing from simply…
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Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good…
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Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? Employee bonuses make sense, I guess, in…
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Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are…
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Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right…
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In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. Seth…