If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results. For duct tape. An industrial product.
Duct Tape was made first by Johnson and Johnson in nineteen-forty-two. First use was to tape ammunition boxes during World War II because it was moisture-proof. GIs also used it to repair guns, Jeeps, airplanes, almost everything.
Rolls-Royce has hired its first advertising agency in America. The task for the agency is to create a new, younger image for the car that is a cliché for wealthy, old men with chauffeurs.
The company believes its appeal to well-heeled, older buyers remains strong, but Rolls-Royce wants to capture younger, affluent drivers as well. Word is that the agency is likely to utilize a lot of live, promotional events, as opposed to traditional media advertising.