Marketing

CoolCaesar / WikiMedia Commons

At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When innovation ends, brands end as well.


Dani Simmonds / fotolia.com

Promotions for events should be timely and up-to-date, especially in radio advertisements. 


Ivelin Radkov / fotolia.com

The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. 


@madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

HGTV

HGTV began as a TV network. It now spans a spectrum of industries: multimedia, television, paint, internet, furniture, electronics, and more. 


Pages