Vladislav Kochelaevs /

If you need one more sliver of evidence of the value of brand equity, consider Firestone. 

goodluz /

The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity. 

Stuart Miles /

In the last fifty years only the postal business has changed as fundamentally as has journalism. 

My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.” 

masterzphotofo /

Harvard Business Review reports that thinking outside the box has become ubiquitous in business. 

auremar /

The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a billion dollars a year.

It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution. 

Arpad Nagy-Bagoly /

The meaning of marketing is so screwed-up today that I jump for joy when I hear of a case of real marketing.

“Change” is a powerful word. 

IvicaNS /

We were watching the ten o'clock news the other night, and my wife said, “This is the last time I'm going to watch the Channel Blank news.” Then she said, “It's just amateurish looking. The screen is messy. I can't take them seriously.”

I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there's the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.