Marketing

COMMENTARY
7:30 am
Wed December 18, 2013

Campbell Clinic's Marketing Coup

Credit Campbell Clinic / http://www.campbellclinic.com/

First comes marketing, then comes advertising: they are not the same.


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COMMENTARY
7:33 am
Wed December 11, 2013

So Much for Internet Reviews

Is it worth the time to post a review?
Credit Krasimira Nevenova / fotolia.com

Companies often ask consumers to write a review of their services after consumers make a purchase. But is it worth it? 


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COMMENTARY
8:30 am
Wed December 4, 2013

Don't Overlook the Fundamentals

This is not a commercial for WKNO-FM, but I want to tell you one reason why I enjoy listening to the news on this station.


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Commentary
7:30 am
Wed November 6, 2013

Who Saved Up To 40 Percent?

The government has approved of the undertakings.
fotolia.com

One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid fraud, not because they’re bad programs, but because there’s inadequate oversight.

And often, the people at whom the law or regulation is aimed simply don’t know it exists. Take one of the most common phrases in advertising: “Save up to 40%.”

The fact is that if you advertise like that to prospects, they all expect to save 40%.

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COMMENTARY
7:36 am
Wed October 30, 2013

In Restaurants, Everything Matters

Not the REAL fake sugar.

There’s a popular belief that nine out of ten new restaurants fail in the first year. It’s a myth.

A new study by an associate professor of hospitality management at Ohio State has identified a real figure of six. Six out of ten new restaurants fail in the first year. That’s still pretty high mortality, but not out of line with startups in other business categories.

Nevertheless, I think the only business tougher than retail is the restaurant business. There are just so many different reasons why people don’t come back.

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