The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.
If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results. For duct tape. An industrial product.
Duct Tape was made first by Johnson and Johnson in nineteen-forty-two. First use was to tape ammunition boxes during World War II because it was moisture-proof. GIs also used it to repair guns, Jeeps, airplanes, almost everything.