Marketing

Commentary
7:50 am
Wed September 5, 2012

Ivory Gets Another Little Slap

My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.” 

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Commentary
7:40 am
Wed August 29, 2012

You Gotta Know the Box

Outside the Box?
masterzphotofo fotolia.com

Harvard Business Review reports that thinking outside the box has become ubiquitous in business. 

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Commentary
8:08 am
Wed August 8, 2012

Did Gillette Flinch?

auremar fotolia.com

The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a billion dollars a year.

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Commentary
11:00 am
Wed August 1, 2012

Ready, Aim, Shoot!

John Malmo

It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution. 

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Commentary
4:57 pm
Wed June 20, 2012

Real Marketing at Roof-Top Level

Arpad Nagy-Bagoly fotolia.com

The meaning of marketing is so screwed-up today that I jump for joy when I hear of a case of real marketing.

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