My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.”
Harvard Business Review reports that thinking outside the box has become ubiquitous in business.
The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a billion dollars a year.
It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution.
The meaning of marketing is so screwed-up today that I jump for joy when I hear of a case of real marketing.