Programming

COMMENTARY
7:36 am
Wed July 10, 2013

CNN: A Classic Case In Marketing

Changing the Programming
Credit ivicaNS / fotolia.com

Whenever I hear of a real case of marketing, it inspires me. I want to tell everyone who thinks marketing is just a synonym for advertising and promotion.

Television network CNN rankedĀ 23rd last year in advertising revenue among basic cable networks. Spending $379 million dollars placed it behind networks such as Syfy and Bravo. It turns out that most people tune into CNN only in the case of big news events.

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