Robert Trent Jones Golf

Commentary
7:08 am
Wed October 12, 2011

Be a Mystery Shopper

@sculpies fotolia.com

There’s one thing that everybody in every company can do to help make the company successful: be a mystery shopper.  Test how easy it is to do business with your company.

A couple weeks ago I tried to make a reservation for a golf package on Alabama’s Robert Trent Jones Golf Trail.  I went to the web site and called the direct number for the hotel on a Saturday evening.  I was told to call back between nine and five on Sunday.  I tried another number on the web site and got an answering machine with an announcement that I needed an extension number to reach anybody.

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