Seth Godin

Commentary
8:00 am
Wed December 19, 2012

The Value of a Customer

What value do you place on retaining customers?

Seth Godin says that few businesses really understand how much a customer is worth.

Amen, Seth.

Godin, author of The Tipping Point and a couple other 200-page best-sellers, figures that, for instance, an average AT&T or Verizon customer is worth at least a couple thousand dollars.

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