Television

Auremar / fotolia.com

Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t get it. 

Jim Mills / fotolia.com

I was a year old in 1934 when the Federal Communications Commission was created.

IvicaNS / fotolia.com

We were watching the ten o'clock news the other night, and my wife said, “This is the last time I'm going to watch the Channel Blank news.” Then she said, “It's just amateurish looking. The screen is messy. I can't take them seriously.”

I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there's the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.

ra2 studio - fotolio.com

Nothing that has a bigger impact on us changes as fast as the media. 

Justin Willingham / WKNO-FM

Television’s share of American advertising dollars is expected to have grown this year by about one-and-a-half percentage points over last year.

How can that be, you ask. What about the enormous growth in the Internet, the explosion of social media advertising?

The splintering of advertising media has been like a fragmentation grenade. Media segments. Then the segments segment. And it’s this very splintering that each year makes television more valuable to advertisers. Because television remains the one medium that still can deliver a big audience.