Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is RE-branding.
Building a brand from scratch is very hard. Not for quitters. But at least you’re trying to reach open minds. As in, Now there’s a place to buy tacos, and it’s called Taco Bell. But if you add hamburgers and re-brand as, say, Taco & Burger Bell, people probably will never quit saying Taco Bell.
If you think you’ve been at your job for a long time, think again.
Stan Bronson Jr. has been the bat boy for the baseball team at the University of Memphis for more than half a century. He holds the “most durable bat boy” title in the Guinness Book of World Records, has a retired jersey on the outfield wall, and is a beloved icon to generations of students and Tigers fans.
To acknowledge Bronson’s years of service, at the end of the seventh inning of each home game, Bronson stands on home plate, tips his hat and takes a bow.