Xerox

Krzysztof Siekielski / fotolia.com

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are trying to fighting back.  


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SAP is a multinational software corporation with annual revenue of over $15 billion. What kind of special person and background does it take to be CEO of such a giant, sophisticated company?