Sales http://wknofm.org en Ready, Aim, Shoot! http://wknofm.org/post/ready-aim-shoot <p>It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution.&nbsp;</p><p> Wed, 01 Aug 2012 16:00:01 +0000 John Malmo & Justin Willingham 17698 at http://wknofm.org Ready, Aim, Shoot! Customers are Easier to Keep than Get http://wknofm.org/post/customers-are-easier-keep-get <p>One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers.&nbsp;</p><p> Wed, 22 Feb 2012 16:12:08 +0000 John Malmo 9239 at http://wknofm.org Customers are Easier to Keep than Get Too Many Conditions Can Spoil the Offer http://wknofm.org/post/too-many-conditions-can-spoil-offer <p>Almost all retailers constantly are trying to think up ways to get more people into their stores. And it gets harder and harder to come up with new ploys.</p><p>But occasionally they come up with an offer so good that it scares them. So the retailer starts adding conditions to make the offer less costly to the store.</p><p>Listen to this offer from Staples: a coupon worth twenty dollars off an in-store purchase of twenty dollars or more. One day only at the Memphis store only. &nbsp;</p> Sat, 07 Jan 2012 15:20:52 +0000 John Malmo 6879 at http://wknofm.org Too Many Conditions Can Spoil the Offer