Ellen DeGeneres http://wknofm.org en If It's Important, Just Say It! http://wknofm.org/post/if-its-important-just-say-it <p>The very best advice about advertising is: if you have something important to say, just say it. If you don&#39;t, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.</p><p> Wed, 14 Mar 2012 18:01:38 +0000 John Malmo 10424 at http://wknofm.org If It's Important, Just Say It!