Brand en How To Be Young At Age 135 <p>As adults, we realize how different our world is today from that of our parents. And theirs from their parents. And there’s nothing like generational differences to kill off brands that don’t stay relevant with each new generation.</p><p>A critical aspect of marketing is making sure that a brand stays relevant to each new generation.</p> Wed, 02 Jan 2013 14:05:00 +0000 John Malmo 24963 at How To Be Young At Age 135 Cultural Change Changes Markets <p>I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent story in the New York Times took things up another notch.&nbsp;</p><p> Wed, 17 Oct 2012 22:52:16 +0000 John Malmo 21649 at Cultural Change Changes Markets Firestone: the Phoenix <p>If you need one more sliver of evidence of the value of brand equity, consider Firestone.&nbsp;</p><p> Wed, 10 Oct 2012 12:40:00 +0000 John Malmo & Justin Willingham 21260 at Firestone: the Phoenix Avis Quits Trying <p>The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity.&nbsp;</p><p> Wed, 03 Oct 2012 12:50:22 +0000 John Malmo & Justin Willingham 21023 at Avis Quits Trying Too Many Changes At Once Seldom Works <p>&ldquo;Change&rdquo; is a powerful word.&nbsp;</p><p> Wed, 06 Jun 2012 12:35:00 +0000 John Malmo 14415 at Too Many Changes At Once Seldom Works