Brand Equity en Without Trust, Brands Lose Equity <p><span style="line-height: 1.5;">We spend our lives in a branded environment. We buy branded products and services. We work for companies that are trying to build their brands. Some of us work in a brand-building role.</span></p><p>At the very least, we spend our money with a keen awareness of brands.</p><p>Why? What is it about a brand that influences us so? What makes a brand worth billions? What makes one bar of soap worth twice as much as another?</p><p>The brand.</p><p>What is a brand, anyway? One word: trust. The definition of a brand is trust.</p> Wed, 20 Mar 2013 12:36:00 +0000 John Malmo 28308 at Without Trust, Brands Lose Equity