John Malmo

Commentator

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Commentary
5:52 pm
Wed October 17, 2012

Cultural Change Changes Markets

I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent story in the New York Times took things up another notch. 

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Commentary
7:40 am
Wed October 10, 2012

Firestone: the Phoenix

Vladislav Kochelaevs fotolia.com

If you need one more sliver of evidence of the value of brand equity, consider Firestone. 

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Commentary
7:50 am
Wed October 3, 2012

Avis Quits Trying

My Space?
goodluz fotolia.com

The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity. 

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Commentary
8:45 am
Wed September 19, 2012

More Information, Less News

Stuart Miles fotolia.com

In the last fifty years only the postal business has changed as fundamentally as has journalism. 

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Commentary
7:50 am
Wed September 5, 2012

Ivory Gets Another Little Slap

My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.” 

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