If Wall Street had a big scoreboard showing the individual performance of corporate CEOs, you’d probably find that about eighty percent of them fell pretty much in the middle.
Nothing that has a bigger impact on us changes as fast as the media.
The last twenty years has called for brilliant marketing strategists. But American marketing has responded by shallowly redefining its meaning.
I’m always fascinated by the different ways people earn their living and what people can be sold.
There’s a running dispute about brainstorming and creativity. And it’s not insignificant because creativity - whether in science or marketing - is the economic motor of the world.