John Malmo

Commentator

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Commentary
9:16 am
Wed April 4, 2012

What Became of Marketing?

The last twenty years has called for brilliant marketing strategists. But American marketing has responded by shallowly redefining its meaning.

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Commentary
9:19 am
Wed March 28, 2012

Younger by Tonight: Just $99!

Amy Walters Fotolia.com

I’m always fascinated by the different ways people earn their living and what people can be sold. 

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Commentary
8:30 am
Wed March 21, 2012

Brainstorming Pros and Cons

N-Media-Images Fotolia

There’s a running dispute about brainstorming and creativity. And it’s not insignificant because creativity - whether in science or marketing - is the economic motor of the world. 

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Commentary
1:01 pm
Wed March 14, 2012

If It's Important, Just Say It!

A JC Penney retail store.

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.

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Commentary
6:56 pm
Thu March 8, 2012

Newspapers are Hard to do Business With

I know why newspapers are in trouble. Sure, there’s been a flood of competitive media. Especially the Internet. And fewer people today want a whole lot more than headlines. And only we older people, apparently, appreciate a hands-on newspaper experience. 

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