If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results. For duct tape. An industrial product.
Duct Tape was made first by Johnson and Johnson in nineteen-forty-two. First use was to tape ammunition boxes during World War II because it was moisture-proof. GIs also used it to repair guns, Jeeps, airplanes, almost everything.
Rolls-Royce has hired its first advertising agency in America. The task for the agency is to create a new, younger image for the car that is a cliché for wealthy, old men with chauffeurs.
The company believes its appeal to well-heeled, older buyers remains strong, but Rolls-Royce wants to capture younger, affluent drivers as well. Word is that the agency is likely to utilize a lot of live, promotional events, as opposed to traditional media advertising.
It’s too simple to say some business executives perform better than others. Way too many factors determine a company’s success or failure than just the actions of the CEO. Especially companies that have been around for a long time.
I talk a lot about brand names. Because a great brand name makes everything easier.
We have great brand names in Memphis. FedEx, although the company originally didn’t want people saying FedEx, is a great brand. Federal gave the brand credibility in its earliest days. Auto Zone, though not the original name, is a strong brand. Better, I think, than the original, Auto Shack. LifeBlood’s a classic.
A great brand name you’ve probably never given a thought about is WKNO. Think about it. Public broadcasting in America has been a fact since the early Twentieth Century.