John Malmo
Commentator-
If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. Don’t…
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What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. If you want a real…
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There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. The things we learn early…
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When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.You…
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The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford…
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If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one…
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At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When…
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Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.To…
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Promotions for events should be timely and up-to-date, especially in radio advertisements. Ever wonder about ads that run after the fact? Ads that have a…
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Businesses, products, and even governments can benefit from brand development, but do small school districts have the same need?Did it surprise you to see…