By John Malmo
12-24-2008 The Trophy Kids Are Here, by John Malmo.
Memphis, TN – This generation of children finish college and expect a new job and plenty of affirmation and praise. A generation of kids who have been told from birth they are exceptional. They expected to be treated immediately with respect at their new jobs. Not like subordinates, and not like rookies. This is a generation of children who are not prepared for the real world sacrifices necessary to get ahead and be a true success in a world where being coddled is not the reality.
John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.
