The AIG Brand is Doomed

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-835626.mp3

05-06-2009: The AIG Brand is Doomed, by John Malmo

Memphis, TN – It seems only yesterday that the AIG brand was highly valued, but the future of the company is very much in question. The AIG brand, like the entire insurance industry, survives on a foundation of trust. But the damage to AIG may be too great to withstand this crisis.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.