Is an Egg McMuffin in You?

By John Malmo

Memphis, TN – Herb Peterson, who invented the ubiquitous Egg McMuffin as a way to introduce breakfast to McDonald's restaurants, died last March. How did he come up with the idea? He simply loved Eggs Benedict and decided to create a breakfast sandwich for his McDonald's restaurants. When was the last time you spent and hour thinking of a unique new product for your business?

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of 110 two-minute business principles - go to johnmalmo.com.