By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-743823.mp3
Memphis, TN – Herb Peterson, who invented the ubiquitous Egg McMuffin as a way to introduce breakfast to McDonald's restaurants, died last March. How did he come up with the idea? He simply loved Eggs Benedict and decided to create a breakfast sandwich for his McDonald's restaurants. When was the last time you spent and hour thinking of a unique new product for your business?
John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of 110 two-minute business principles - go to johnmalmo.com.