Hut This and Shack That

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-859427.mp3

09-02-2009: Hut This and Shack That, by John Malmo

Memphis, TN – Two of the best known brands in America have decided to go generic. First Pizza Hut changed their name to "the Hut" because they started selling spaghetti and chicken wings. Radio Shack has become simply "the Shack." Like so many other companies, these two haven't lost their brand awareness; they've lost brand identity, and thereby their relevance.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.